The Rise of Sports and Esports in the Philippines: A Young Nation Driving Growth and Global Recognition.
The sports and esports industries in the Philippines are experiencing incredible growth, driven by a young population and rising investments. Carlo Singson, a market expert and former director at NBA Philippines, shared valuable insights into this exciting development.
A Young and Engaged Population
With around 110 million people and an average age of under 25, the Philippines has a vibrant youth demographic. This group isn’t just interested in sports – they actively participate, watch, and connect with athletes and games, especially through social media. This growing engagement is attracting more companies and investments, creating new opportunities in the field.
Basketball: A National Favorite
Basketball is the most popular sport in the Philippines, with over 75% of people enjoying it. Singson mentioned that the NBA is extremely popular, with an impressive 99% brand awareness. The Philippine Basketball Association (PBA), founded in 1975, was Asia’s first professional basketball league. Events like the FIBA Basketball World Cup 2023, which the Philippines hosted, highlight the country’s significance in the basketball world.
Additionally, there are promising business opportunities related to fan engagement, athlete performance, and technology for youth training.
Filipino Athletes Shine Internationally
Filipino athletes have been gaining global recognition in recent years. At the Tokyo 2020 Olympics, the Philippines won four medals, including its first-ever gold medal in weightlifting, achieved by Hidilyn Diaz. The women’s national football team also made history by qualifying for the 2023 FIFA World Cup – a significant achievement for the country.
These successes have sparked greater interest in various sports beyond basketball and boxing. As a result, more opportunities are emerging for sponsors and investors to support grassroots sports development.
Growing Esports Market
The esports industry in the Philippines is expanding rapidly. With over 43 million active gamers, the market is growing at an annual rate of 12.9%, and revenue from mobile games is expected to reach $1.5 billion this year.
As esports continues to thrive online, a new, tech-savvy audience is emerging. This shift presents exciting opportunities for gaming companies and influencers. New esports teams are being formed, and educational institutions are beginning to offer programs to help students prepare for careers in gaming.
Bright Future Ahead
With the continued growth of both sports and esports in the Philippines, there are numerous opportunities for development. Local governments, businesses, and real estate developers can collaborate to improve sports facilities and events, making it easier for communities to engage in sports.
The sports and esports sectors in the Philippines are on an exciting upward trajectory, fueled by a young population, talented athletes, and increased investment. The future looks promising for athletes, fans, and all stakeholders involved in these dynamic industries.
